Of the web sites that you have visited...
- How many sites were easy to use?
- Did the site provide the information you were seeking?
- Was the information easy to find?
- Were there too many options, causing confusion?
Many web sites need to be redefined to improve their usability. They may be graphically
attractive but too difficult to navigate. By creating a useable
web site that caters to your customer's needs, goals and expectations,
you will increase the company's profits. Which is always
the goal for making changes or enhancements.
- If you already have a web site, how usable is your site?
- If you are planning a web site have you considered the appropriate usability
Usability of a web site consists of...
Navigating the Site
- Too many selections or inconsistent navigation can make it confusing.
- Make sure all selections are obvious and clear as to where they take you.
- Does the flow of the site feel comfortable and natural to your customer?
- If a user action is required is it made clear that the action took place successfully?
- Is there a table of contents providing an overall picture of the web site?
- Does the site have search capabilities?
- Have you provided easy-to-use links to topics that interest your customers?
- Does the site actually provide the tools or information that the user is expecting or needs?
- Is information provided with terms the customer is used to using?
Providing Valuable Information
- Is the information provided of use to your customers?
- Is there enough information or is information lacking?
Benefits of a Web Site
Some of the benefits to having a highly useable web site that will improve your company's marketing presence are ...
Facilitating your customer's goals
- Of course you have to know what your customer's goals are. Do you?
Increasing your customer's retention to your web site
- If the web site is not easy to use or does not provide the needed features, customers will not return.
Enhancing brand loyalty
- Are you providing adequate product information?
Inviting repeat purchases
- Any tools that make it easier for your customer to do business with you should result in repeat business.
- Customers should be able to increase productivity
- Your internal staff should also realize the same results
- This should also decrease your company's support costs by having the web site
address tasks that are currently provided by your staff.
Making products and/or services more accessible
- A web site works 24 hours a day seven days a week. Status of existing product
information and services is readily available to your customers.
New or changed product information can quickly be distributed to customers.
Who are your Customers?
Are they. . .
- New to the web
- Frequent repeat visitors
- Novices or experts on using their computer and/or a web browser
- What services do they need
- What information do they need
- How do they expect to access or find your services or information
- How will they access the web - slow dial-up or faster dedicated connection
Don't be Nosey
- Don't require that the user has to identify themselves until it is necessary
- Only prompt for necessary user and company information
- Provide an easy means for the user to change their personal information
Review Competitor Sites
- Discover what they did wrong and don't do the same thing
- Discover what they did correctly